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Competition in Higher Education Branding and Marketing: National and Global Perspectives PDF
: Competition in Higher Education Branding and Marketing: National and Global Perspectives
ISBN : #3319585266 | Date : 2017-10-04
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PDF-7c4b0 | This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the br… Competition in Higher Education Branding and Marketing: National and Global Perspectives
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